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NAR vs 60 Minutes

Posted by Matt Newbill in News, Consumer Rights on May 15th, 2007

Looks like the National Association of Realtors (NAR) is a little upset about the latest 60 Minutes segment about Redfin and discount brokerages. Here’s an email that I received yesterday:

Dear Fellow REALTOR®:
I am disappointed and dismayed at the biased story that 60 Minutes aired on Sunday evening. I want to let you know that we’ve been working to stay on top of this story.

One of the most difficult challenges we face is educating the news media about today’s real estate industry. There’s no better example than this 60 Minutes show. For more than a year, NAR worked with the producers who put the segment together and offered several spokespersons to be interviewed for the show, including myself. Yet, NAR’s voice was strangely and noticeably absent from the segment though CBS gave time to two critics who disagree with our policies on the display of listings on the Internet.

At times, NAR and REALTORS® have often been the subject of less than accurate news coverage. Your association and its professional staff is making every effort to get the REALTOR® message out to the news media. The result is that only a fraction-less than five percent-of the vast news media we receive is negative.

We encourage all of you to contact CBS to voice your concerns — maybe have some of your satisified customers do the same.

Thank you for your support.

Pat V. Combs
President

Hmm. I didn’t think it was biased at all. Maybe they are upset because it wasn’t biased in favor of Realtors? If NAR spent time helping Realtors provide better service and less time trying to protect 6% commissions the industry would be looked upon much more favorably.

Any thoughts?

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